Volkswagen won’t rebrand us operations as “Voltswagen”
Volkswagen has verified that it will not rebrand its us operations as “Voltswagen” in spite of adamant declares from the company, which publicised the relocation as genuine.
The timing of the preliminary statement increased concerns about its legitimacy, as it was only days before April Fools’ Day. Volkswagen issued a press release on 29 March, which was rapidly complied with by an official statement, both of which verified the rebrand as genuine.
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According to the company’s release, the rebrand would only apply to electric Volkswagen designs offered in the US, rather than the larger North American market. The “Voltswagen” name, it said, will appear on the company’s EVs together with a new light blue badge, with the dark blue VW roundel reserved for combustion-engined vehicles.
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The statement was obviously timed to coincide with the introduce of the ID. household of electric cars in the US. The ID.4 SUV is about to go on sale there as Volkswagen’s very first US-market MEB-based electric vehicle, as the firm doesn’t offer the smaller ID.3 hatchback that’s already on sale in Europe.
Numerous us media outlets rapidly latched onto the suggested rebrand, ranging from automotive media to national news providers, all of which verified the relocation as true. The Volkswagen America pr team were in on the joke, too, as well as kept the illusion choosing serious-looking quotes from high ranking business officials.