Citroen Divine DS idea appears at Paris show

The Citroen DS division is looking to mark itself out from the Citroen brand, as well as this latest idea vehicle – Divine DS – provides us an concept of exactly how precisely it’ll go about it. It’s on screen at the Paris motor show complying with its debut there.
The two brands are already totally separate in China, as well as the truth there’s no Citroen badging on this vehicle is the clearest indicator that the exact same is organized for Europe, too. 
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• Paris motor show 2014 live
The Divine DS is not based on any type of existing vehicle as well as doesn’t preview any type of future model; instead, it’s stated to point to the styling of the future DS range. A large, diamond pattern grille, total with a chrome surround streaming into the headlights, provides the Divine DS a look totally separate from anything in the Citroen line-up.
DS explains the interior as being customisable to the needs of clients – purchasers can select from three interchangeable ‘ambiences’. male utilizes natural carbon fibre as well as leather, while Parisienne stylish has ivory leather, silk satin as well as crystals. The Fatale Punk version has black padded leather as well as Swarovski Crystal Fabric, embedded with millions of small crystals.
As well as high-end as well as design, DS is pushing its technological know-how on the Divine, which features laser signs as well as a holographic display.
“Divine DS is an expression of our expertise,” stated DS brand CEO, Yves Bonnefont. “This idea vehicle is the extremely essence of what DS is as well as what it will be. A perfect alliance between sophistication as well as technology. revealed just a few weeks after the birth of the brand, Divine DS completely expresses the unique character of DS.” 
Power comes from a 1.6-litre turbo, creating 270bhp. Citroen states that in addition to providing impressive performance, the Divine DS complies with Euro VI emissions rules as well as emits just 145g/km of CO2.
Can the DS brand effectively split itself off from Citroen? Is this the right move for the French marque’s high-end arm? let us understand what you think…