Jeep to assault UK as well as European markets in 2018 after doing “lousy job” in 2017

Jeep is planning one more concerted assault on the European market after publishing 2017 sales figures referred to as “shameful” by Fiat Chrysler manager Sergio Marchionne. 
Growth of only two per cent in 2017 in Europe contrasted poorly with performance in the rest of the world. as well as now Marchionne has decided to act. The recently facelifted Jeep Cherokee, exposed at the Detroit motor Show, as well as new European boss, Jeff Hines, will aim to provide the us brand a renewed sense of momentum.
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Jeep’s sales globally were flat in 2017, with a intentionally handled reduction in fleet volume in America partially to blame. however it performed well in some worldwide regions, rising 44 per cent in Latin America as well as 36 per cent in the Asia-Pacific market.
However, Marchionne told auto Express: “We have got to be extremely cautious we don’t begin believing our own press story here. Let’s develop the brand. have you seen the numbers? We were up 46 per cent in Latin America as well as up 2 per cent in Europe. That is a shameful number for Europe as well as a number I am truly ticked off about.” 
“We are going to begin a extremely comprehensive process. We have a new head of Jeep in Europe [Jeff Hines] as well as Mike [Manley, the UK-born worldwide manager of Jeep] as well as me are going there at the end of this month. We requirement to get the machine started.”